Founded by Elamathy Prabhakaran, a seasoned IT and business leader, The Era Story was born out of a passion for fashion and a desire to share India's rich cultural heritage with the world. Our mission is to bridge the gap between skilled artisans and discerning customers, providing a platform where tradition and craftsmanship converge.

Our collections feature handcrafted, traditional, and designer pieces, woven from the finest silks and crafted with precision and passion. From vibrant festive collections to exquisite everyday essentials, each piece is an authentic Indian tradition infused with a modern twist. Immerse yourself in the rich heritage of Indian fashion, delivered globally, with The Era Story.

At The Era Story, we're committed to providing a seamless shopping experience, with:
- Easy payment options
- Free pan-India delivery
- 7-day return policy

OUR VALUES

At The Era Story, we believe in:
- Integrity: Acting with honesty, trust, and respect in all customer interactions
- Trust: Earning trust and building lasting business relationships by delivering what we promise

We're dedicated to upholding these values in everything we do, ensuring an exceptional experience for our customers.