BIG ANNIVERSARY SALE!🎉 BUY 1 TO GET FLAT 10% OFF🔥

BIG ANNIVERSARY SALE!🎉 BUY 2 OR MORE TO GET FLAT 20% OFF🔥

NEW TO THE ERA STORY? GET 5% OFF YOUR FIRST BUY! USE CODE FIRSTBUY5

GET FREE CASH ON DELIVERY (COD)

ENJOY FREE SHIPPING ACROSS INDIA!

SHOP BY COLLECTIONS

EXPLORE OUR METICULOUSLY CURATED COLLECTIONS, EACH A TESTAMENT TO TIMELESS ELEGANCE, EXQUISITE CRAFTSMANSHIP, AND THE RICH HERITAGE OF INDIAN COUTURE!

AALAYA OF ERA JEWELS

Shop Now

EXQUISITE SAREES

Shop Now

ELEGANT SALWARS

Shop Now

DESIGNER BLOUSES

Shop Now

New Arrivals

VIEW ALL PRODUCTS
The Era Story
Yellow Jamdani Kora Tissue Silk Saree
Rs. 3,299
Rs. 3,499
Rs. 3,299
Save Rs. 200
The Era Story
Parrot Green and Blue Leheriya Patola Contemporary Banarasi Crepe Silk Saree
Rs. 2,999
Rs. 3,299
Rs. 2,999
Save Rs. 300
The Era Story
White Leaf Patterned Zari Weaved Banarasi Silk Saree
Rs. 2,999
Rs. 3,499
Rs. 2,999
Save Rs. 500
The Era Story
Orange Triple Muniya Peacock Paithani Soft Silk Sarees
Rs. 2,850
Rs. 3,499
Rs. 2,850
Save Rs. 649
The Era Story
Yellow Contemporary Banarasi Crepe Silk Saree
Rs. 2,999
Rs. 3,299
Rs. 2,999
Save Rs. 300
The Era Story
Beige and Pink Contemporary Ajrakh Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,299
Rs. 1,950
Save Rs. 349
The Era Story
Lavender and Gold Handloom Zari Weaving Kanchi Soft Silk Saree
Rs. 3,299
Rs. 3,499
Rs. 3,299
Save Rs. 200
The Era Story
Lavender Pink and Red Temple Narayanpet Handloom Cotton Saree
Rs. 1,499
Rs. 1,799
Rs. 1,499
Save Rs. 300
SHOP NEW COLLECTIONS

AALAYA OF ERA JEWELS

VIEW ALL PRODUCTS
The Era Story
Aalaya Divine Lakshmi Green Bead Choker & Haaram Set
Rs. 7,750
Rs. 8,950
Rs. 7,750
Save Rs. 1,200
The Era Story
Aalaya Signature Pearl Mala Pendant Set
Rs. 2,299
Rs. 2,899
Rs. 2,299
Save Rs. 600
The Era Story
Aalaya Divine Peacock Temple Necklace and Haaram Bridal Set – Jadauv Design
Rs. 14,250
Rs. 16,550
Rs. 14,250
Save Rs. 2,300
The Era Story
Aalaya Regal Guttapusalu Pearl Necklace and Haram Set
Rs. 7,750
Rs. 8,500
Rs. 7,750
Save Rs. 750
The Era Story
Aalaya Grand Lakshmi Peacock Coin Haaram Set
Rs. 3,240
Rs. 3,950
Rs. 3,240
Save Rs. 710
The Era Story
Aalaya Jadauv Lakshmi Temple Necklace Set
Rs. 6,800
Rs. 7,600
Rs. 6,800
Save Rs. 800
The Era Story
Aalaya Divine Lakshmi Green Bead Choker Set
Rs. 2,550
Rs. 3,250
Rs. 2,550
Save Rs. 700
The Era Story
Aalaya Grand Lakshmi Coin Necklace & Haaram Set – Jadauv Design
Rs. 7,700
Rs. 8,950
Rs. 7,700
Save Rs. 1,250
SHOP ERA JEWELLERY

Shop by Category

DISCOVER OUR EXQUISITE COLLECTIONS, CAREFULLY CURATED BY CATEGORY TO MAKE YOUR SHOPPING EXPERIENCE EFFORTLESS AND ENJOYABLE!
SHOW MORE COLLECTIONS

BEST SELLERS

VIEW ALL PRODUCTS
The Era Story
Orange & Crimson Red Rangkat Zari Weaved Banarasi Silk Saree
Rs. 3,450
Rs. 3,999
Rs. 3,450
Save Rs. 549
The Era Story
Aqua Blue Spade & Clover Zari Weaved Banarasi Silk Saree
Rs. 2,999
Rs. 3,499
Rs. 2,999
Save Rs. 500
The Era Story
Ruby Pink Leaf Patterned Zari Weaved Banarasi Silk Saree
Rs. 2,999
Rs. 3,499
Rs. 2,999
Save Rs. 500
The Era Story
Ruby Pink and Purple Dual Shade Ikkat Kanchi Soft Silk
Rs. 3,499
Rs. 3,699
Rs. 3,499
Save Rs. 200
The Era Story
Pink Contemporary Border Banarasi Crepe Silk Saree ERA02PNK
Rs. 2,950
Rs. 3,299
Rs. 2,950
Save Rs. 349
The Era Story
Yellow and Red Line Patterned Handloom Cotton Saree
Rs. 2,399
Rs. 2,599
Rs. 2,399
Save Rs. 200
The Era Story
Orange & Pink Pyramid Butta Handloom Pure Maheshwari Silk Saree
Rs. 3,799
Rs. 3,999
Rs. 3,799
Save Rs. 200
The Era Story
Violet and Bronze Elephant Border Narayanpet Handloom Cotton Saree
Rs. 1,499
Rs. 1,799
Rs. 1,499
Save Rs. 300
SHOP BEST SELLERS

DESIGNER BLOUSES

VIEW ALL PRODUCTS
The Era Story
Dark Pink & Multicoloured Mango Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
The Era Story
Orange & Multicoloured Mango Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
The Era Story
Purple & Pink Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
The Era Story
Red & Golden Green Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
The Era Story
Sky Blue & Beige Geometric Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
The Era Story
Pink & Beige Geometric Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
The Era Story
Rose Gold & Pink Multicoloured Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
The Era Story
Gold Silver & Multicoloured Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
SHOP DESIGNER BLOUSES

UNSTITCHED SALWARS

VIEW ALL PRODUCTS
The Era Story
Byzantine Purple & Gold Soft Silk Brocade Zari Gota Patti Designer Salwar
Rs. 2,499
Rs. 3,599
Rs. 2,499
Save Rs. 1,100
The Era Story
Pure Maheshwari Silk Salwar (Top & Dupatta) - Grey
Rs. 2,999
Rs. 3,299
Rs. 2,999
Save Rs. 300
The Era Story
Pink & Mustard Yellow Rayon Silk Bandhini Printed Designer Salwar
Rs. 2,499
Rs. 2,999
Rs. 2,499
Save Rs. 500
The Era Story
Orange Silk Cotton Gold Silver Zari Woven Banaras Salwar
Rs. 2,499
Rs. 2,999
Rs. 2,499
Save Rs. 500
The Era Story
Kota Doria Cotton Salwar (Top & Dupatta) - Blue & Maroon
Rs. 1,999
Rs. 2,499
Rs. 1,999
Save Rs. 500
The Era Story
Thulian Pink Vichitra Silk Gold Brocade Stone Worked Designer Salwar
Rs. 2,299
Rs. 2,999
Rs. 2,299
Save Rs. 700
The Era Story
Off-White Cream Gold Tissue Silk Self-Patterned Designer Salwar
Rs. 2,699
Rs. 2,999
Rs. 2,699
Save Rs. 300
The Era Story
Steel Blue Chanderi Cotton Silk Floral Bagru Printed Salwar
Rs. 2,499
Rs. 2,999
Rs. 2,499
Save Rs. 500
SHOP SALWAR MATERIALS

BUDGET SAREES

VIEW ALL PRODUCTS
The Era Story
Black and Purple Contemporary Patola Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,250
Rs. 1,950
Save Rs. 300
The Era Story
Dark Pink Contemporary Ajrakh Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,299
Rs. 1,950
Save Rs. 349
The Era Story
Pink and Blue Kalamkari Leheriya Handloom Cotton Saree
Rs. 1,799
Rs. 1,999
Rs. 1,799
Save Rs. 200
The Era Story
Lavender Pink and Red Temple Narayanpet Handloom Cotton Saree
Rs. 1,499
Rs. 1,799
Rs. 1,499
Save Rs. 300
The Era Story
Grey Handloom Weaving Silk Cotton Saree
Rs. 1,950
Rs. 2,299
Rs. 1,950
Save Rs. 349
The Era Story
Black Checkered Narayanpet Handloom Cotton Saree
Rs. 1,699
Rs. 1,799
Rs. 1,699
Save Rs. 100
The Era Story
Purple and Blue Striped Temple Ajrakh Gajji Silk Saree
Rs. 1,850
Rs. 2,099
Rs. 1,850
Save Rs. 249
The Era Story
Gold and Purple Striped Ajrakh Satin Gajji Silk Saree
Rs. 1,900
Rs. 2,499
Rs. 1,900
Save Rs. 599
SHOP BUDGET SAREES

Our Brand Promise

CUSTOMER REVIEWS

DISCOVER WHAT OUR DELIGHTED CUSTOMERS HAVE TO SAY AND DISCOVER WHY THE ERA STORY IS THE ULTIMATE DESTINATION FOR AUTHENTIC, HANDMADE, AND EXQUISITE INDIAN WEAR.
Map Place
The Era Story
4.8 (31)
WRITE A REVIEW
Yogalakshmi D
Yogalakshmi D
in the last week

Sarees and the materials are too good .. Ordered bulk sarees , received goods on time.. Amazing ...

Sheetal Wathare
Sheetal Wathare
3 months ago

Just received my ajrakh modal hand block printed saree from The Era Story… it is so authentic and beautiful. I loved the quality n Color is so good …the packaging was also awesome …simply loved everything about it !!!! I would recommend The Era story to everyone ♥️

sowmya nair
sowmya nair
3 months ago

My shopping experience with The Era Story was pure joy, thanks to the incredible Mathy! Their breathtaking collections feature timeless, classic pieces at unbelievably great prices. Mathy’s passion shines through in her prompt delivery, care, and warm approachability. Keep shining ✨

Madhavi Janardhan
Madhavi Janardhan
5 months ago

I recently received a saree, and I’m absolutely thrilled with it! The quality is outstanding—beautiful fabric, exquisite craftsmanship, and vibrant colors that truly stand out. It’s clear that a lot of care went into making this saree. I’m beyond satisfied with my purchase and highly recommend it to anyone looking for elegant and high-quality sarees. Definitely worth it.

READ ALL REVIEWS