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TIMELESS ELEGANCE, EXQUISITE CRAFTSMANSHIP, AND THE RICH HERITAGE OF INDIAN COUTURE!

AALAYA OF ERA JEWELS

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EXQUISITE SAREES

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ELEGANT SALWARS

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DESIGNER BLOUSES

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New Arrivals

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The Era Story
Purple Red & Yellow Kalamkari Patola Saree
Rs. 3,250
Rs. 3,299
Rs. 3,250
Save 1%
The Era Story
Yellow Jamdani Kora Tissue Silk Saree
Rs. 3,299
Rs. 3,499
Rs. 3,299
Save 6%
The Era Story
Orange Triple Muniya Peacock Paithani Soft Silk Sarees
Rs. 3,850
Rs. 4,250
Rs. 3,850
Save 9%
The Era Story
Yellow & Red Traditional Patola Silk Saree
Rs. 3,250
Rs. 3,450
Rs. 3,250
Save 6%
The Era Story
Yellow Contemporary Banarasi Crepe Silk Saree
Rs. 3,250
Rs. 3,450
Rs. 3,250
Save 6%
The Era Story
Blue and Green Contemporary Luxury Banarasi Crepe Silk Saree
Rs. 3,299
Rs. 3,499
Rs. 3,299
Save 6%
The Era Story
Purple Gold Silver Floral Tussar Silk Saree
Rs. 3,250
Rs. 3,450
Rs. 3,250
Save 6%
The Era Story
Beige and Pink Contemporary Ajrakh Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,299
Rs. 1,950
Save 15%
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AALAYA OF ERA JEWELS

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The Era Story
Aalaya Divine Lakshmi Green Bead Choker & Haaram Set
Rs. 8,550
Rs. 8,950
Rs. 8,550
Save 4%
The Era Story
Aalaya Divine Peacock Temple Necklace and Haaram Bridal Set – Jadauv Design
Rs. 14,250
Rs. 16,550
Rs. 14,250
Save 14%
The Era Story
Aalaya Royal Lakshmi Coin Ruby Emerald Pearl Necklace & Haaram Set
Rs. 6,550
Rs. 7,550
Rs. 6,550
Save 13%
The Era Story
Aalaya Mango Pearl Heritage Jhumka Necklace Set
Rs. 2,750
Rs. 2,950
Rs. 2,750
Save 7%
The Era Story
Aalaya Navaratna Double Layer Necklace Set
Rs. 2,450
Rs. 2,950
Rs. 2,450
Save 17%
The Era Story
Aalaya Divine Lakshmi Green Bead Choker Set
Rs. 2,550
Rs. 3,250
Rs. 2,550
Save 22%
The Era Story
Aalaya Ruby Diamond Pearls Dome Jhumka Earrings
Rs. 2,150
Rs. 2,550
Rs. 2,150
Save 16%
The Era Story
Aalaya Royal Lakshmi Coin Ruby Pearl Haaram Set
Rs. 3,600
Rs. 4,250
Rs. 3,600
Save 15%
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DISCOVER OUR EXQUISITE COLLECTIONS, CAREFULLY CURATED BY CATEGORY TO MAKE YOUR SHOPPING EXPERIENCE EFFORTLESS AND ENJOYABLE!
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BEST SELLERS

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The Era Story
Pista Green Jamdani Kora Tissue Silk Saree
Rs. 3,299
Rs. 3,499
Rs. 3,299
Save 6%
The Era Story
Blue & Red Traditional Patola Saree
Rs. 3,250
Rs. 3,450
Rs. 3,250
Save 6%
The Era Story
Pink Pure Organza with Applique Work Banarasi Silk Saree
Rs. 4,750
Rs. 6,850
Rs. 4,750
Save 31%
The Era Story
Yellow and Red Line Patterned Handloom Cotton Saree
Rs. 2,399
Rs. 2,599
Rs. 2,399
Save 8%
The Era Story
Orange & Crimson Red Rangkat Zari Weaved Banarasi Silk Saree
Rs. 3,450
Rs. 3,999
Rs. 3,450
Save 14%
The Era Story
Pink Green & Yellow Kalamkari Patola Saree
Rs. 3,250
Rs. 3,299
Rs. 3,250
Save 1%
The Era Story
Orange Brown & Yellow Kalamkari Patola Saree
Rs. 3,250
Rs. 3,299
Rs. 3,250
Save 1%
The Era Story
Peach Red & Yellow Kalamkari Patola Saree
Rs. 3,250
Rs. 3,299
Rs. 3,250
Save 1%
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DESIGNER BLOUSES

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The Era Story
Dark Pink & Multicoloured Mango Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save 15%
The Era Story
Orange & Multicoloured Mango Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save 15%
The Era Story
Sky Blue & Beige Geometric Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save 15%
The Era Story
Black Sleeveless Silk Blouse
Rs. 1,499
Rs. 2,950
Rs. 1,499
Save 49%
The Era Story
Dark Pink Sleeveless Silk Blouse
Rs. 1,499
Rs. 2,950
Rs. 1,499
Save 49%
The Era Story
Royal Blue Sleeveless Silk Blouse
Rs. 1,499
Rs. 2,950
Rs. 1,499
Save 49%
The Era Story
Aqua Blue Sleeveless Silk Blouse
Rs. 1,499
Rs. 2,950
Rs. 1,499
Save 49%
The Era Story
Pink & Beige Geometric Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save 15%
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UNSTITCHED SALWARS

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The Era Story
Thulian Pink Vichitra Silk Gold Brocade Stone Worked Designer Salwar
Rs. 2,299
Rs. 2,999
Rs. 2,299
Save 23%
The Era Story
Off-White Cream Gold Tissue Silk Self-Patterned Designer Salwar
Rs. 2,699
Rs. 2,999
Rs. 2,699
Save 10%
The Era Story
Maroon Modal Silk Ajrakh Dupatta
Rs. 1,299
Rs. 1,999
Rs. 1,299
Save 35%
The Era Story
Off-White Cream & Green Gold Tissue Silk Pearl Embroidered Designer Salwar
Rs. 2,499
Rs. 2,899
Rs. 2,499
Save 14%
The Era Story
Sage Green and Amaranth Pink Silk Zardosi Gotta Patti Designer Salwar
Rs. 2,799
Rs. 2,999
Rs. 2,799
Save 7%
The Era Story
Off White Cream and Tawny Brown Gold Tissue Silk Pearl Embroidered Designer Salwar
Rs. 2,499
Rs. 2,899
Rs. 2,499
Save 14%
The Era Story
Yellow & Cerise Pink Silk Gota Patti Zardosi Designer Salwar
Rs. 2,599
Rs. 3,599
Rs. 2,599
Save 28%
The Era Story
Red & Yellowish Green Silk Gota Patti Zardosi Designer Salwar
Rs. 2,599
Rs. 3,599
Rs. 2,599
Save 28%
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BUDGET SAREES

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The Era Story
Gold and Purple Striped Ajrakh Satin Gajji Silk Saree
Rs. 1,900
Rs. 2,499
Rs. 1,900
Save 24%
The Era Story
Purple Pink Bandhini Floral Ajrakh Gajji Silk Saree
Rs. 1,850
Rs. 2,099
Rs. 1,850
Save 12%
The Era Story
Red and Black Leaf Patterned Ajrakh Munga Handloom Cotton Saree
Rs. 1,999
Rs. 2,299
Rs. 1,999
Save 13%
The Era Story
Sea Green Temple Border Narayanpet Handloom Cotton Saree
Rs. 1,499
Rs. 1,799
Rs. 1,499
Save 17%
The Era Story
Orange and Blue Temple Narayanpet Handloom Cotton Saree
Rs. 1,499
Rs. 1,799
Rs. 1,499
Save 17%
The Era Story
Olive Green and Blue Temple Narayanpet Handloom Cotton Saree
Rs. 1,499
Rs. 1,799
Rs. 1,499
Save 17%
The Era Story
Black and Red Contemporary Ajrakh Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,499
Rs. 1,950
Save 22%
The Era Story
Beige and Pink Contemporary Ajrakh Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,299
Rs. 1,950
Save 15%
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Our Brand Promise

CUSTOMER REVIEWS

DISCOVER WHAT OUR DELIGHTED CUSTOMERS HAVE TO SAY AND DISCOVER WHY THE ERA STORY IS THE ULTIMATE DESTINATION FOR AUTHENTIC, HANDMADE, AND EXQUISITE INDIAN WEAR.
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The Era Story
4.8 (31)
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Yogalakshmi D
Yogalakshmi D
in the last week

Sarees and the materials are too good .. Ordered bulk sarees , received goods on time.. Amazing ...

Sheetal Wathare
Sheetal Wathare
3 months ago

Just received my ajrakh modal hand block printed saree from The Era Story… it is so authentic and beautiful. I loved the quality n Color is so good …the packaging was also awesome …simply loved everything about it !!!! I would recommend The Era story to everyone ♥️

sowmya nair
sowmya nair
3 months ago

My shopping experience with The Era Story was pure joy, thanks to the incredible Mathy! Their breathtaking collections feature timeless, classic pieces at unbelievably great prices. Mathy’s passion shines through in her prompt delivery, care, and warm approachability. Keep shining ✨

Madhavi Janardhan
Madhavi Janardhan
5 months ago

I recently received a saree, and I’m absolutely thrilled with it! The quality is outstanding—beautiful fabric, exquisite craftsmanship, and vibrant colors that truly stand out. It’s clear that a lot of care went into making this saree. I’m beyond satisfied with my purchase and highly recommend it to anyone looking for elegant and high-quality sarees. Definitely worth it.

Jayashree Kodi
Jayashree Kodi
5 months ago

Was sceptical to order sarees online, however, was happy with all the sarees received. Had issue with delayed delivery that was taken care of promptly. Trusted source and service. My family were glad too with the quality, design and discounts 😍💖Happy Shopping with Era💝

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