BLACK FRIDAY SALE!🎉 GET FLAT 10% OFF WITH CODE BLACKFRIDAY10🔥

NEW TO THE ERA STORY? GET 5% OFF YOUR FIRST BUY! USE CODE FIRSTBUY5

GET FREE CASH ON DELIVERY (COD)

ENJOY FREE SHIPPING ACROSS INDIA!

SHOP BY VIDEOS

SHOP BY COLLECTIONS

EXPLORE OUR METICULOUSLY CURATED COLLECTIONS, EACH A TESTAMENT TO TIMELESS ELEGANCE, EXQUISITE CRAFTSMANSHIP, AND THE RICH HERITAGE OF INDIAN COUTURE!

EXQUISITE SAREE COLLECTIONS

A curated ensemble of opulent fabrics, intricate designs, and timeless elegance, showcasing the perfect blend of traditional craftsmanship and contemporary style!
Shop Now

ELEGANT SALWAR COLLECTIONS

A stunning array of intricately designed, expertly tailored ensembles, blending traditional sophistication with modern flair, perfect for any occasion!
Shop Now

New Arrivals

VIEW ALL PRODUCTS
Yellow Contemporary Banarasi Crepe Silk Saree
Rs. 2,999
Rs. 3,299
Rs. 2,999
Save Rs. 300
Turquoise and Gold Floral Handloom Weaving Pure Georgette Silk Saree
Rs. 3,100
Rs. 3,499
Rs. 3,100
Save Rs. 399
Green and Gold Handloom Zari Weaving Kanchi Soft Silk Saree
Rs. 3,299
Rs. 3,499
Rs. 3,299
Save Rs. 200
Purple Leheriya Patola Contemporary Banarasi Crepe Silk Saree ERA04MGT
Rs. 2,999
Rs. 3,299
Rs. 2,999
Save Rs. 300
Beige and Pink Contemporary Ajrakh Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,299
Rs. 1,950
Save Rs. 349
Aqua Green and Blue Ikat Patola Contemporary Banarasi Crepe Silk Saree ERA06ABL
Rs. 2,999
Rs. 3,299
Rs. 2,999
Save Rs. 300
Green and Red Ikat Patola Contemporary Banarasi Crepe Silk Saree ERA06GRD
Rs. 2,999
Rs. 3,299
Rs. 2,999
Save Rs. 300
White and Pink Ikkat Patola Crepe Banarasi Saree
Rs. 2,899
Rs. 3,199
Rs. 2,899
Save Rs. 300

BEST SELLERS

VIEW ALL PRODUCTS
White and Gold Floral Handloom Weaving Pure Georgette Silk Saree
Rs. 2,850
Rs. 3,499
Rs. 2,850
Save Rs. 649
Ruby Pink and Purple Dual Shade Ikkat Kanchi Soft Silk
Rs. 3,499
Rs. 3,699
Rs. 3,499
Save Rs. 200
Black Pichwai Zari Weaving Satin Munga Banarasi Silk Saree ERA01BCK
Rs. 3,899
Rs. 3,999
Rs. 3,899
Save Rs. 100
Blue and Green Contemporary Luxury Banarasi Crepe Silk Saree
Rs. 3,299
Rs. 3,299
Rs. 3,299
Save Rs. 0
Off-White Contemporary Border Banarasi Crepe Silk Saree ERA02WHT
Rs. 2,950
Rs. 3,299
Rs. 2,950
Save Rs. 349
Peach Pink and Gold Floral Satin Banarasi Silk Saree
Rs. 3,299
Rs. 3,499
Rs. 3,299
Save Rs. 200
Yellow and Red Line Patterned Handloom Cotton Saree
Rs. 2,399
Rs. 2,599
Rs. 2,399
Save Rs. 200
Black and Maroon Contemporary Banarasi Crepe Silk Saree
Rs. 2,750
Rs. 2,999
Rs. 2,750
Save Rs. 249

DESIGNER BLOUSES

VIEW ALL PRODUCTS
Dark Pink & Multicoloured Mango Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
Orange & Multicoloured Mango Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
Purple & Pink Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
Red & Golden Green Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
Sky Blue & Beige Geometric Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
Pink & Beige Geometric Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
Rose Gold & Pink Multicoloured Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451
Gold Silver & Multicoloured Floral Designer Silk Blouse
Rs. 2,499
Rs. 2,950
Rs. 2,499
Save Rs. 451

UNSTITCHED SALWARS

VIEW ALL PRODUCTS
Byzantine Purple & Gold Soft Silk Brocade Zari Gota Patti Designer Salwar
Rs. 2,499
Rs. 3,599
Rs. 2,499
Save Rs. 1,100
Pure Maheshwari Silk Salwar (Top & Dupatta) - Grey
Rs. 2,999
Rs. 3,299
Rs. 2,999
Save Rs. 300
Pink & Mustard Yellow Rayon Silk Bandhini Printed Designer Salwar
Rs. 2,499
Rs. 2,999
Rs. 2,499
Save Rs. 500
Orange Silk Cotton Gold Silver Zari Woven Banaras Salwar
Rs. 2,499
Rs. 2,999
Rs. 2,499
Save Rs. 500
Kota Doria Cotton Salwar (Top & Dupatta) - Blue & Maroon
Rs. 1,999
Rs. 2,499
Rs. 1,999
Save Rs. 500
Thulian Pink Vichitra Silk Gold Brocade Stone Worked Designer Salwar
Rs. 2,299
Rs. 2,999
Rs. 2,299
Save Rs. 700
Off-White Cream Gold Tissue Silk Self-Patterned Designer Salwar
Rs. 2,699
Rs. 2,999
Rs. 2,699
Save Rs. 300
Purple & Pink Silk Cotton Designer Salwar
Rs. 2,499
Rs. 2,999
Rs. 2,499
Save Rs. 500

BUDGET SAREES

VIEW ALL PRODUCTS
Black and Purple Contemporary Patola Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,250
Rs. 1,950
Save Rs. 300
Dark Pink Contemporary Ajrakh Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,299
Rs. 1,950
Save Rs. 349
Pink and Blue Kalamkari Leheriya Handloom Cotton Saree
Rs. 1,799
Rs. 1,999
Rs. 1,799
Save Rs. 200
Maroon Elephant Peacock Narayanpet Handloom Cotton Saree
Rs. 1,899
Rs. 2,199
Rs. 1,899
Save Rs. 300
Lavender Pink and Red Temple Border Narayanpet Handloom Cotton Saree
Rs. 1,499
Rs. 1,799
Rs. 1,499
Save Rs. 300
Retro Styled White and Black Polka Dots Ajrakh Satin Crepe Silk Saree
Rs. 1,950
Rs. 2,499
Rs. 1,950
Save Rs. 549
Grey Simple Handloom Weaving Silk Cotton Saree
Rs. 1,950
Rs. 2,299
Rs. 1,950
Save Rs. 349
Black Checkered Narayanpet Handloom Cotton Saree
Rs. 1,699
Rs. 1,799
Rs. 1,699
Save Rs. 100

CUSTOMER REVIEWS

DISCOVER WHAT OUR DELIGHTED CUSTOMERS HAVE TO SAY AND DISCOVER WHY THE ERA STORY IS THE ULTIMATE DESTINATION FOR AUTHENTIC, HANDMADE, AND EXQUISITE INDIAN WEAR.